Most people know great design when they see it, but they have a difficult time defining exactly what it is. People have a strong desire for great design and science is
now beginning to discover this as well. Studies of the brain have demonstrated that attractive design can often trigger hand movement in the motor cerebellum of the brain. Humans have a desire to literally reach out and touch that which they think is a great design. Science is at a loss to understand why this is true, but through experiments they are documenting that it does exist.
Researchers are looking into human attraction to various colors and have found links to our distant past and the environment we came from. Green, for example, is attractive and may be linked to plant life. Colorful landscapes may trigger reactions deep within our genetic code and can be used to trigger positive behaviors. This includes both painted landscapes and photographs of real-life landscapes. We evolved in the outdoors, and our genetic code seems to still remember this.
Our brain also seems to have an attraction to certain types of geometric shapes. One shape that appears to be compelling to our species is the rectangle. For reasons yet unknown, humans have a fondness for rectangles, and they can be found throughout modern society in great abundance. Our genetic material seems to also have a preference for certain density of materials. Items that are in between thick and sparse are those that are preferred. On a porosity scale, where a void is zero and a solid or completely filled area is 100 percent, humans tend to prefer about 33 percent. This holds true for our species regardless of which culture we are raised in. Scientists can only speculate as to why this is. People have a strong and measurable reaction to both patterns and density, and it is clear that it helps to reduce stress.
It is now all too obvious to design engineers that there are certain elements that can be incorporated into a product or device to make it more attractive. This includes colors, patterns and densities. Although great design is still mostly an art, the input from science is felt increasingly strong with each passing day. Engineers of the future may be able to design products that sell themselves from the moment the consumer lays their eyes on them.
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now beginning to discover this as well. Studies of the brain have demonstrated that attractive design can often trigger hand movement in the motor cerebellum of the brain. Humans have a desire to literally reach out and touch that which they think is a great design.
We're naturally drawn to bright, vivid colors that stand out from our surroundings. Our brains recognize and respond to these eye-catching colors and make us take notice. Different colors can bring up emotions, memories, and even cultural associations.
The most aesthetically pleasing images are all based on the golden ratio. The golden ratio is, put simply, a rectangle a little more than 1.6 times wide as it is high.
This is because the angles that form a square or rectangle depict a mathematical order. Other concepts these shapes imply are immovability and weight. Like apartments and buildings, people expect squares to hold their ground.
For a young adult with a normal vision, the near point is about 25 cm and the far point of the eye is at infinity. A normal eye can see objects clearly that are between 25 cm and infinity.
These universal qualities include simplicity, pattern, rhythm, symmetry, certain juxtapositions of colour, specific combinations of musical notes and physical elements arranged in certain ratios and geometries. Neuroscientists also know a bit about what happens in our brains when we perceive beauty.
The golden ratio is a geometric proportion that has been theorized to be the most aesthetically pleasing to the eye and has been the root of countless mysteries over the centuries.
Something that is aesthetically pleasing is enjoyable to look at because you think it is beautiful: I like objects to be both functional and aesthetically pleasing. The building is as energy efficient as it is aesthetically pleasing.
The Human Eye Can Detect 10 Million Different Colours
While there are several theories on the topic, studies based on the work of Gunter Wyszecki suggest that we can distinguish as many as 10 million colors. All colors in the light spectrum visible to humans are made up of combinations of red, green and blue.
Introduction: My name is Allyn Kozey, I am a outstanding, colorful, adventurous, encouraging, zealous, tender, helpful person who loves writing and wants to share my knowledge and understanding with you.
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