Lenskart announces Bhuvan Bam as its new brand ambassador

Marketing
3 min read

Lenskart, the retail eyewear platform has roped in Bhuvan Bam from BB Ki Vines to be their first ever male brand ambassador

ETBrandEquity

Published On Mar 29, 2019 at 02:00 PM IST

Read by: 100 Industry Professionals

Read by 100 Industry Professionals

YouTube sensation Bhuvan Bam has been signed on by leading eyewear retailer Lenskart as their brand ambassador. Lenskart disclosed that Bhuvan’s digital content appeals to the youth and aligns with their brand image. So to expand their reach and extend their products and services to a larger audience, Lenskart signed Bhuvan on board as their ambassador.

The association of Lenskart with Bhuvan came about with a mutual love for eyewear and to bring to light how an accessory like glasses can change the appearance of a person and make them have a distinct personality like that of a nerd, a corporate or even any of the characters that Bhuvan plays on his YouTube channel.

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As unveiled by Lenskart, Bhuvan will be part of multiple campaigns for them. Keeping in mind Bhuvan’s multi-faceted talented persona, the brand is keen on introducing numerous campaigns and launches for various channels of media. Being the creative influencer that he is, Bhuvan will also be producing exclusive content for Lenskart.

Part of the Lenskart app’s interface is a special section called #BBkeFrames that consists of a collection of frames inspired by Bhuvan’s personal style, handpicked by him. This feature is also available on the M-site, website as well as in stores. The collection includes metal frames in trendy shapes namely the pilot-style, rounds, and hexagons across John Jacobs and Vincent Chase. Lenskart customers can shop these across stores as well as online under the “BB Ke Frames” category.

Commenting on why Bhuvan as brand ambassador for Lenskart Peyush Bansal, founder, and CEO, Lenskart.com opined, “Bhuvan is a youth icon and he appeals to the audience we’re looking at targeting. Lenskart believes in challenging the status-quo whether it’s in the kind of products or the services it offers the customers. Bhuvan himself is a game changer in his own line of work and that is why we think it’s the perfect association. We’re looking forward to working and creating fun campaigns with him”.

Founded in 2010 as an eyewear portal, Lenskart’s consistent innovation lead the eyewear retailer to adopt an omnichannel approach by dominating both the offline and e-commerce markets. The company has not only established itself as a strong online player but has also strengthened its retail presence with its 450+ brick-and-mortar stores located in 100 plus cities.

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Taking on the new role as ambassador Bhuvan expressed, “I have always loved Lenskart and their collection because as a content creator for BB Ki Vines, I strive to create characters with distinct traits and quirks and glasses help me a lot with that. Like for Banchod Das, the character wears these shield black frames. Lenskart has been my one stop shop for all my eyewear requirements and I’m really excited to be a part of the Lenskart family because it also aligns with my mantra and that is having fun with what you do.”

Bhuvan launched the new store for Lenskart in Ambience Mall, Gurugram over the weekend where a sea of fans showed up just to meet Bhuvan. Bhuvan also recently won a Filmfare Award for his short film Plus Minus along with Divya Dutta produced by Guneet Monga and Rohit Raj and two Cosmopolitan Blogger Awards under the categories ‘Entertainer Of the Year’ and ‘Most Viral Content Creator’.