--
Read This 🤔
Technology:
Lenskart offers a 3D facial visualizer, allowing customers to preview how frames will appear on their faces for a personalized shopping experience.
Omnichannel Approach:
Lenskart caters to digitally savvy customers who prefer online eyewear shopping, providing a seamless digital experience. Simultaneously, it reshapes the eyewear market with an omnichannel strategy and strengthens its position by offering exclusive branded products, promoting transparency, and boosting profitability.
Customer Categorization:
Lenskart has categorized its customers into three segments
1. price-conscious shoppers seeking value
2. fashion-conscious individuals looking for stylish eyewear,
3. Those in need of prescription eyewear for vision problems.
Follow for more such insights ❤️
