Intuition in Business
Eugene Sadler-Smith
Published:
2023
Online ISBN:
9780191914447
Print ISBN:
9780198871569
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Eugene Sadler-Smith
Pages
103–133
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Published:
February 2023
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Sadler-Smith, Eugene, 'The ‘Two-Minds’ Model', Intuition in Business (
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Abstract
The main idea of this chapter is that cognition is accomplished in two ways: fast, automatic and unconscious (known as ‘Type 1 processing); slow, deliberate, and conscious (‘Type 2’). Human beings have, metaphorically speaking, ‘two minds in one brain’ (known as ‘dual-process theory’). Various nomenclatures are used, e.g., ‘System 1’ (the intuitive system) and ‘System 2’ (the analytical system), ‘old mind’ and ‘new mind’ (which reflects their evolutionary origins, etc.). Conflict and cooperation between the two systems is discussed and debated. One dual-process theory in particular, regarded by some as a landmark contribution, is singled out for attention: Seymour Epstein’s ‘Cognitive-Experiential Theory’ (CET). The applications of dual-processing in business are discussed. The chapter concludes with the debate about when should intuitive (System 1) processing be trusted. Guidelines for when to go with your gut are provided based on a distinction between ‘kind learning structures’/‘high-validity environments’, which build good intuitions, and ‘wicked learning structures’/‘low-validity environments’, which do not.
Keywords: two-minds model, dual-process theories, System 1, System 2, Type 1 processing, Type 2 processing, Cognitive-Experiential Theory, Seymour Epstein, low- and high-validity environments, kind and wicked learning structures
Subject
Business Strategy Innovation
Collection: Oxford Scholarship Online
Intuition in Business. Eugene Sadler-Smith, Oxford University Press. © Eugene Sadler-Smith (2023).DOI: 10.1093/oso/9780198871569.003.0005
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